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Archive for the ‘Carpet Cleaning Marketing’ Category

Shaw Floors Introduces LifeGuard Waterproof Carpet

Breaking News:

Times are Changing for the Better!

Shaw Floors might just be the company that will bring back the mass flooring installation market to carpets again. Carpeting up until now has not necessarily served the industry and homes very well when it comes to serious spills, stains and odors from pets etc.

Shaw has recently invented the new LifeGuard Waterproof Carpet with waterproof backing, keeping spills, soils and odors within the carpet. This new technology prevents these and other contaminants from seeping into the underlying concrete or wood flooring causing cleaning nightmares to both the owner and the cleaner. This is the major reason why the trend has switched from luxury soft surfaces to hard flooring substitutes.

Made with R2X stain and soil resistance system – taking the worry out before spills seep in – blotting and extraction becomes easier and more effective. This new technology in carpets will allow the cleaner to offer a truly clean and odor free guaranteed carpet cleaning process.

Hats off to SHAW, we as professionals need to support them.

Shaw Floors

LifeGuard Waterproof Carpet

Beauty + Brains: LifeGuard Gives You Both

Durability and cleanability are important. So are style and design.  You shouldn’t have to sacrifice one for the other.

WATERPROOF. WORRY PROOF.

Flooring made with LifeGuard® waterproof backing is engineered for life’s little messes, keeping spills, splatters, and accidents contained for complete clean-up protection.

 

Kleen Kuip Supply Mart Inc. (416-429-0401)
New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

Pet Stain & Odour Remover – Bad Boy

Of course we all love our pets but when accidents happen, Bad Boy Pet Stain & Odor Remover quickly comes to the rescue!

Bad Boy Pet Stain & Odour Remover is a unique concentrated safe bacterial enzyme digester & deodorizer that safely removes urine and feces stains and odors from carpet, upholstery, and hard surfaces. Use full strength or can be diluted 1:5

Highly potent liquid concentrate of specially selected multi-cultured safe bacterial strains. These enzyme catalysts work synergistically for the fastest action available to remove pet stains and odours.

Bad Boy Pet Stain & Odour Remover

Kleen Kuip Supply Mart Inc. (416-429-0401)
New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

Dry Cleaning Carpets and Eco-Friendly Standards

Its a game changer and you had better be ready when and if it affects YOU. Our world is changing as new buildings are opting to go green and Eco Friendly. This means green paint with low or no toxins, green shingles, green janitorial supplies etc,. Everything green including the newer Eco Friendly, less expensive water soluble glues that adhere carpets to floors with no or low off-gassing odors.

Green Paint
You show up to carpet clean a hallway and you see the normal nylon or poly carpet that you have cleaned with hot water extraction for years. You aggressively clean it as it is extremely soiled all the while having no conception of what glues were used to hold the carpet in place.

Carpet Glue
You get that call you are not expecting from your customer. “What the heck did you do to our carpets??” as they are all rippled and split and what are you going to do about it now before we have trip and fall lawsuits.


You are the professional. You are expected to know these things prior to cleaning so says the judge. “GUILTY!”

Judge

Lawyer
Your insurance will also tell you they will not honor your claim due to inexperience and unprofessionalism.

Dry Carpet Cleaning HOST
These green buildings or new installations are now being told by carpet sales and installation people to Dry Clean for safety.

Carpet Cleaning Maintenance Consulting Service
Are you losing business?  Should you now be offering dry cleaning?  Do you understand dry cleaning? Are you aware that a controlled appropriate portion of moisture is still necessary when dry cleaning. The professional consultants at Kleen Kuip Supply Mart Inc. would be happy to discuss the pros and cons with you at your convenience.

Carpet Buckling
Before a disaster happens to you and your company.

Plane taking off
If this happens to you, and your bank account is low then make sure to have an Air Canada ticket with you at all times to leave town in a hurry.

Kleen Kuip Supply Mart Inc. (416-429-0401)
New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

High Speed Carpet Cleaning in Both Directions… With Ease! – Rotovac Bonzer

Rotovac Bonzer

Rotovac Bonzer

High Speed Carpet Cleaning in Both Directions… With Ease!

The Rotovac Bonzer speed cleans carpet by capturing and delivering all the power your truckmount can generate. Five spray jets are completely encapsulated under the manifold to ensure that no steam or heat escapes the cleaning zone. Front and rear Teflon vacuum glides along with a comfortable dual grip handle allow the Bonzer to be both fast and easy to operate.

Visit our Showroom for a Demo!

Features:

  • Completely encapsulates all heat and steam under manifold (puts the heat where you need it)
  • Front and rear Teflon vacuum glides clean in both directions
  • Sight tube on top of handle for high visibility
  • Ergonomic telescoping handle provides easy operation and storage
  • Works with Truckmount or Portable extractors
  • Weighs only 17 lbs.

5 Forward Spray Jets, 2 Backward Spray Jets, Teflon Glides

Kleen Kuip Supply Mart Inc. (416-429-0401)
New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

What’s in your mop and bucket?

Is your mop dirty?

Mops and buckets…

There is just no greater way to re-spread soil and other contaminants on a floor when using a mop and bucket. Just look into your wash or rinse water and you will get the message loud and clear.

What's in your mop and bucket?

Manufactures have come to the rescue with new micro mini auto floor scrubbers. Rotowash commercial and residential carpet and floor cleaning machines  clean floors and grout and leave the floor clean and dry in one pass allowing day cleaning as they also keep the noise level down. To do a side by side comparison between mops and mini auto scrubbers the proof is in the waste tank.

Rotowash Multi-Surface Floor Cleaning Machine

How often do we see cleaners attempting to clean floor tiles with a mop & bucket, where experience has taught us that after a while with mopping; we see a residual film of dirt and chemical build up on these surfaces, as the mopping just spread the dirt around. This leaves your tiles looking dull and the grout lines filthy.

Click here for more Rotowash Carpet and Floor Cleaning Videos

Cleaning hard surfaces with a Rotowash Floor Cleaning Machine is quick and easy. Once the surfaces have been restored they are easy to maintain.

Cleaning vinyl, ceramic tiles, natural stone, anti-slip, carpet, limestone, marble, resin, wood, sport, concrete

Rotowash Floor Scrubber Machine – A Cleaning Solution for ALL Types of Carpets and Hard-Surface Flooring

New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

 

Nineteen Costly Marketing Mistakes (Part 2 of 2)

Nineteen Costly Marketing Mistakes, Part II by Joe Polish

blog_Common-Marketing-Mistakes-and-how-to-avoid-them

Here, in the second of a two-part article, are ten more marketing mistakes carpet cleaners should avoid. Here is Part 1.

Mistake 10: Advertising in the yellow pages when you don’t offer emergency service. I’ve learned that the only time yellow page directory ads work are when you cater tourists, transients and emergency services. Now, I’m not saying a yellow page ad won’t bring in new business: it will if it is part of a well researched marketing program. But the cost is so high that you’ll get a better return on your investment by using the money for other types of marketing and advertising.

Mistake 11: Failing to have a system to generate referrals. Referrals don’t just happen. If you want referrals, you need to encourage them by rewarding the customers who send them. To encourage referrals, you might offer current customers a cash reward, discount, free cleaning or other incentive.

Mistake 12: Changing methods when your current marketing method still works well. When carpet cleaners grow tired of their ads, they usually change them. This is a terrible mistake. The only time you should change an ad or a marketing method is when it quits working. When you see your response dropping, then you test a new ad, not before. Remember, your customers don’t see your ad as often as you do. And, when they’re looking for a carpet cleaner, you want them to be sure your most powerful ad is there waiting for them. It makes good sense to test a new ad to see how it compares with your current ad. If it works well, you can ad it to your advertising program. But don’t replace any ad or marketing method because you’re tired of looking at it. Replace your ad or change
methods only if it stops working, or if a new ad brings better results.

Mistake 13: Failing to test new marketing methods. Never stop trying to out-so your current methods of promotion for two reasons: 1) your competitors are probably testing similar methods and you want to stay ahead of your competitors; and 2) once you find a more prod=fitable method you make your promotions even more cost effective.

Mistake 14: Expecting your ads to convey your entire marketing message. Because your ads are no longer a cost effective way to deliver a complete marketing message. I suggest you use ads to generate inquiries form interested prospects. Then you can provide complete information over the telephone or by mail.

Mistake 15: Assuming your prospect beleives what you say. Prospects are skeptical, particularly of carpet cleaners. They won’t do business with someone they don’t trust. To establish your credibility, present facts that are positive and specific. Use language your prospect understands. Explain what you can do, how you will do it, and how the customer will benefit from your services. In addition, show letters of recommendation from current and past customers.

Mistake 16: Relying on only one method of promotion. Advertising, yellow pages, door hangers, publicity, direct mail, seminars – they all work to some degree. But they are more effective when they’re used together. When one method supports and reinforces another, the results are greater than any one method working alone.

Mistake 17: Delaying your marketing program until you need it. Marketing isn’t something you turn on and off like a faucet. Often, the time you need marketing most is when you can least afford it. Most carpet cleaners are busy in the spring and before holidays. But they often forget the summer and the first of the year when times are lean. Carpet cleaning is either feast or famine. So make sure you keep your marketing program in place and working year round. This will keep your business in a 12 month feast, and famine will be a thing of the past.

Mistake 18: Using selling-based marketing. This puts you in the role of a sealesperson. Customers are tired of selling and sales pressure. And if you do anything that causes you to look like a sales person, you immediately shoot yourself in the foot. You don’t want your customer to think you’re trying to sell something. Yet, when you use a selling-based marketing, everything you do is designed to sell. In today’s market, selling-based marketing works against you. Don’t use selling based marketing.

Mistake 19: Assuming your prospective customers understand carpet cleaning. You live, eat, sleep, and breathe carpet cleaning, so it’s easy for you to assume that your customers understand carpet cleaning as well as you do. They don’t. In fact, if your customer gets his carpets cleaned once a year, he has very little exposure to information other than what your technician tells him when he arrives at the customer’s home. And what about your prospective customer? He may have never had his carpets cleaned. So he may know absolutely nothing at all. Make sure your marketing message is simple and direct. Don’t use big words. If you do, you risk your prospect not understanding what you’re saying. And people don’t buy what they don’t understand. Use your marketing message to educate your prospective customer. And remember, keep everything simple.

New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

Viscose Rayon Rugs – Fake Silk

Stop, Look and Listen.
How to identify and minimize rug cleaning disasters.

Fake SilkRayon is manufactured, regenerated cellulose fiber (cotton and wood pulp by-products).

It is made shiny with the use of a viscose liquid chemical processing, and is technically referred to as “viscose rayon” but, in rugs, it usually is referred to only by the first name because it sounds fancier than “fake silk.”

A proper analogy is that viscose rayon is the “sausage” of the fiber world, simply because it is a lot of by-products spun and processed together into staple fiber strands, and you truly do not know what exactly is in it.

What we do know is that this inferior fiber presents several problems for cleaners, all of which they need to be aware of. Here are four common challenges to cleaning viscose rugs, and some tips to minimize rug cleaning disasters.

Shedding
Viscose rayon fibers are weak, and the spinning of staple fibers into strands to weave with means that you have a lot of breakage. Regular foot traffic, and vacuuming, will pull loose strands that often look like a cat has used the rug as a scratching post.

Avoid scrubbing the rug during the cleaning process. This can keep the problem from getting worse. Soft window washing broom brushes or soft hand brushes are preferable to rotary scrubbing or other rotary extraction tools.

Since these strands are already loose, you can charge by the hour to shave or clip the worst areas. This is an additional repair charge. Make sure you point the problem out before the wash rather than after, or you will be doing a free repair.

Bleeding
Rayon does not readily hold dye. It fades and bleeds. Cleaners need to do a dye test to see if it is possible to safely clean the rug without ruining it.

If the dyes are not colorfast, good results can often be attained using an upholstery tool to surface clean the rug, twice if necessary. Ideally, the cleaner can use a tool that has a smooth Teflon head so that marks are not created with the tool strokes.

It is always wise to clean one test area first if taking this route so that you can see the results before attempting to surface clean the entire rug. It is important to have your cleaning and extraction strokes going with the direction of the pile so that distortion is not created.

Yellowing
Cellulose fibers yellow when wet, so it is expected that viscose likes to yellow when cleaned. Spills often become yellow areas, and fibers tend to yellow after cleaning.

Using an acetic acid or citric acid rinse can assist in lessening the yellowing in the rug during the dry time. Speed drying the rug, or drying it face down, can lessen this yellowing effect on the top side of the rug. The back side, however, will become more yellow over time.

Stiffening
Artificial silk rugs of all kinds can become stiff and matted after the cleaning. This makes the fibers look blotchy and makes the top pile feel like cardboard to the touch.

Sometimes a misting of a very small amount of fabric softener (diluted and mixed thoroughly in a sprayer) over the damp fibers prior to the final drying phase can soften the fibers.

Hand grooming the rug after it is 100 percent dry can also soften the fibers. This is done slowly, by hand, with a spotting brush or similar short bristle brush. Section by section, the cleaner slowly brushes an area against the grain to help loosen the stiffness, and then slowly brushes the same area with the grain to lay it back in place.

Some instructors have recommended using velvet carding brushes for this grooming, but they are often much too aggressive for viscose fibers. Try softer bristle options. It is important that the brush strokes be slow so that you do not break off fibers and cause damage.

Cutting corners
Because the essence of this rug is trying to find a “cheap” way to create the look of silk, there is a cost to cutting the corners of quality.

Viscose rugs are one of the few rugs that look worse with time, and with cleaning. Their best look will be on the day it was purchased.

You cannot assume the rug was purchased at a low price because the owner may have been unscrupulously sold it as the “real deal” — silk.

Regardless of whether it is real silk, or viscose rayon fake silk, your training in fiber testing, dye testing and pre-inspection skills should help you to know when to take on the job and when to run from it.

Lisa Wagner is a second-generation rug care expert, NIRC Certified Rug Specialist and an owner of K. Blatchford’s San Diego Rug Cleaning Company. Her blog at www.RugChick.com is the most visited and referenced website on rug education in the cleaning industry. If you would like more information about her Textile Pro training program on rugs and fine fabric care with Jim Pemberton, send an e-mail to their team at TextilePros@gmail.com

 

Kleen Kuip Supply Mart Inc.
New and Used Professional Carpet Cleaning Equipment & Water Damage Restoration Supplies, Training, Repair Department

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