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Archive for the ‘Carpet Cleaning Promotion’ Category

The Olde World Rug Washing Company

The Olde World Rug Washing Company

Len Hume and his gracious wife Annette of Professional Carpet Systems of Niagara (PCS of Niagara), invited our industry (organized through the CFCRA Canadian Flooring Cleaning Restoration Association) to his rug cleaning plant for a tour. It was a real eye opener! You really need to see how his company professionally cleans area rugs. It puts most of our cleaning systems to shame.

The "Dirt" on Wool Rugs!
The “Dirt” on Wool Rugs Video

It was a fun and very educational day. Len operates a complete and very professional cleaning business. He even showed us a beveling and carving design method they perform to personally monogram carpets. They design and sell these creations to customers for an added profit $$$.

I generally hear that no one wants to spend high prices on carpet cleaning. General Motors still sells Cadillac’s at high prices and we can be assured that Len is a Cadillac Carpet Cleaner with more work than he can handle some days.

We all wish to thank Len, Annette and staff for going out of their way and accommodating our industry. The wine tasting tour afterwards was a great way to end the day.

Take a peek at Lens website…it includes rug cleaning videos and can be a great learning experience. Be sure to check it out here.

 

Kleen Kuip Supply Mart Inc. (416-429-0401)
New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

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Shaw Floors Introduces LifeGuard Waterproof Carpet

Breaking News:

Times are Changing for the Better!

Shaw Floors might just be the company that will bring back the mass flooring installation market to carpets again. Carpeting up until now has not necessarily served the industry and homes very well when it comes to serious spills, stains and odors from pets etc.

Shaw has recently invented the new LifeGuard Waterproof Carpet with waterproof backing, keeping spills, soils and odors within the carpet. This new technology prevents these and other contaminants from seeping into the underlying concrete or wood flooring causing cleaning nightmares to both the owner and the cleaner. This is the major reason why the trend has switched from luxury soft surfaces to hard flooring substitutes.

Made with R2X stain and soil resistance system – taking the worry out before spills seep in – blotting and extraction becomes easier and more effective. This new technology in carpets will allow the cleaner to offer a truly clean and odor free guaranteed carpet cleaning process.

Hats off to SHAW, we as professionals need to support them.

Shaw Floors

LifeGuard Waterproof Carpet

Beauty + Brains: LifeGuard Gives You Both

Durability and cleanability are important. So are style and design.  You shouldn’t have to sacrifice one for the other.

WATERPROOF. WORRY PROOF.

Flooring made with LifeGuard® waterproof backing is engineered for life’s little messes, keeping spills, splatters, and accidents contained for complete clean-up protection.

 

Kleen Kuip Supply Mart Inc. (416-429-0401)
New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

Commercial, Industrial, Residential Floor Cleaning Machine – Rotowash

The Best Floor Cleaning Machine – Rotowash – Whether you are cleaning carpeting, vinyl, tile or any other floor surface, one machine is all you need!

Rotowash Floor Cleaning Machines are capable of producing a high quality of wash, scrub and clean on many types of hard floors and carpets. Used in a forward and backward motion, the machines clean and dry as they work, leaving all of your surfaces deeply cleansed and ready for use within minutes.

The machines come in a variety of sizes to cope with any task from the smallest kitchen to large shopping malls and everything in between.

The Rotowash floor washer machine effectively cleans carpets, tile & grout, hardwood floors, concrete floors, vinyl floors, regupol floors, flotex floors, oak parquet floors and many more!

Industrial Floor Cleaners - Floor Washer - Best Floor Scrubber

Check out some Rotowash Floor Cleaning Videos

Kleen Kuip Supply Mart Inc. (416-429-0401)
New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

Dry Cleaning Carpets and Eco-Friendly Standards

Its a game changer and you had better be ready when and if it affects YOU. Our world is changing as new buildings are opting to go green and Eco Friendly. This means green paint with low or no toxins, green shingles, green janitorial supplies etc,. Everything green including the newer Eco Friendly, less expensive water soluble glues that adhere carpets to floors with no or low off-gassing odors.

Green Paint
You show up to carpet clean a hallway and you see the normal nylon or poly carpet that you have cleaned with hot water extraction for years. You aggressively clean it as it is extremely soiled all the while having no conception of what glues were used to hold the carpet in place.

Carpet Glue
You get that call you are not expecting from your customer. “What the heck did you do to our carpets??” as they are all rippled and split and what are you going to do about it now before we have trip and fall lawsuits.


You are the professional. You are expected to know these things prior to cleaning so says the judge. “GUILTY!”

Judge

Lawyer
Your insurance will also tell you they will not honor your claim due to inexperience and unprofessionalism.

Dry Carpet Cleaning HOST
These green buildings or new installations are now being told by carpet sales and installation people to Dry Clean for safety.

Carpet Cleaning Maintenance Consulting Service
Are you losing business?  Should you now be offering dry cleaning?  Do you understand dry cleaning? Are you aware that a controlled appropriate portion of moisture is still necessary when dry cleaning. The professional consultants at Kleen Kuip Supply Mart Inc. would be happy to discuss the pros and cons with you at your convenience.

Carpet Buckling
Before a disaster happens to you and your company.

Plane taking off
If this happens to you, and your bank account is low then make sure to have an Air Canada ticket with you at all times to leave town in a hurry.

Kleen Kuip Supply Mart Inc. (416-429-0401)
New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

Nineteen Costly Marketing Mistakes (Part 1 of 2)

by Joe Polish, founder
Piranha Marketing Part 1 of 2…Here is Part 2

blog_Common-Marketing-Mistakes-and-how-to-avoid-them

Carpet cleaners could dramatically increase their number of new customers and referrals if they would avoid these costly marketing mistakes. Here, in the first of a two part article are nine mistakes to avoid.

Mistake 1: Advertising to the wrong market. If you advertise low price, you’ll attract people who want low price. And the problem with price shoppers is that they’re never loyal to you. They’re loyal only to the dollar. As soon as your competitor offers a lower price than you ask, these price shoppers go to your competitor and you’ve lost a customer. If you want to attract low price shoppers, then, by all means advertise low price. But if you want to attract people who are willing to pay for the service they receive, don’t advertise price. Advertise value.

Mistake 2: Advertising percentage off rather than dollars off. Carpet cleaners often advertise a special 20% discount for new customers. Yet many prospects don’t know the carpet cleaners’ regular prices so they can’t tell you how much money they’ll save. Instead, I suggest you advertise in dollars, such as Carpet cleaning just $59. You save $30 off our regular price!

Mistake 3: Failing to advertise your unique selling proposition (USP). The purpose of marketing is to tell your prospective customers how you’re unique. Your USP is the one thing that sets you apart form your competitors. Start by identifying what you do that’s different from everyone else. For example, your USP might be exceptional customer service, the lowest price for the most effective cleaning equipment. Then feature your unique selling proposition in the headline of your ads.

Mistake 4: Failing to point out how you’re different. People hire you because they think you’re different from the other carpet cleaners. So it’s your job to point out to prospective clients how you’re different. In your ads if you say. Two rooms for $29. Licensed, bonded, insured, you’re saying the same thing as every other carpet cleaner. Instead, tell your prospects why customers choose you instead of your competitors. Identify unusual services you perform, such as removing pet odour. Reassure your prospects that you have trained, certified technicians.

Mistake 5: Failing to overcome phone call fear. Consumers are tired of selling sales pressure. In fact, many consumers hate pressure so much that they don’t call because they’re afraid you might try to pressure them into making a decision. The hesitation that keeps them form calling is call phone call fear. It’s the fear of how they think you might treat them over the telephone. To overcome phone call fear, reassure callers that you don’t use sales pressure. Offer free information that you’ll send to anyone who calls. Offer a free consumer awareness message on voice mail to help educate consumers about carpet cleaning. This allows prospects to get information in a non-threatening way, and it allows you to establish a high level of credibility.

Mistake 6: Using dishonest or misleading advertising. This seems obvious but many carpet cleaners continue to use misleading advertising to attract calls from prospects. When you mislead customers, you lower yourself to the same level as bait-and-switch con artists. Over the long term, you won’t benefit because once customers discover they’ve been misled, they’ll never do business with you again. You gain nothing by misleading customers. In marketing, a straightforward, honest approach is the only method that works.

Mistake 7: Failing to explain how your prospect benefits. Your prospective customers want your service for only one reason: What it will do for me? Don’t concentrate on the features of your service; instead, identify each feature and then explain how that feature benefits your prospect in terms of what he needs, wants and feels.

Mistake 8: Failing to promote benefits other than appearance. No question about it, most homeowners want a clean carpet. But they want other things, too. A healthy carpet free from toxic chemicals; a home free from embarrassing pet odours; and a clean carpet that will wear longer than a dirty carpet. Appearance is only one reason homeowners want their carpets cleaned. Make sure you promote other benefits as well.

Mistake 9: Failing to stay in touch with your customer base. Customers are a source of income of your current business and future referrals. The moment they feel you don’t care about their business, they’ll go somewhere else. I urge you to stay in touch with customers by publishing a regular newsletter that provides them with practical, helpful information.

*Joe Polish specializes in teaching carpet cleaners in the United States how to get tons of new customers. For a FREE report call Joe’s free 24 hour recorded message at 1-602-235-2454.

Here is Part 2

New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

The Best Machine to Clean both Carpets and Hard Surface Floors – Rotowash

The Difference: It’s not what it does, but ‘HOW’ it does it.

Lower Operating Costs

All Rotowash Carpet and Hard Surface Floor Cleaning Machines use up to 90% less* water and cleaning chemical than other conventional cleaning methods, which means large areas can be cleaned between filling and emptying. Minimal water consumption also means smaller overall machine size, less weight to move and ease of use. A Rotowash is as quick and easy to use as an upright vacuum cleaner, but with the results of a professional commercial floor cleaning machine.

The Rotowash Floor Cleaner is great machine for animal care facilities, retirement communities, contract cleaning, schools, escalators, hospitals, hotels, catering, sports and leisure centers etc.,

Check out these carpet and floor cleaning videos.

Rotowash machines produce a high quality rapid scrub, wash and dry on all types of hard floors and carpets, leaving the floors ready to walk on within minutes.

Rotowash Carpet and Hard Surface Floor Cleaning Machine

Due to the Rotowash’s unique orginal design twin cylindrical contra-rotating brush system, the contra rotation of our brushes actually combs, lifts and opens your flattened carpet pile in both directions at the same time. ( like running your fingers through your hair from back to front at the same time). This unique key action releases the trapped soiling from deep within the pile; which is left behind by other types of floor cleaners that fail to remove the deep dirt which so often results in the bad odours you experience after you have just had your carpet cleaned. Regular maintenance with a Rotowash Multi Surface Floor Cleaning Machine will restore your floor covering and remove the trapped dirt and thus release the source of these odours.

Rotowash Carpet and Hard Surface Tile & Grout Cleaning Machine

“After using many different types of floor cleaning equipment over 10 years; Rotowash….Hands Down…. is the most effective multi-surface cleaner I’ve ever used, easy to operate, low operating cost, just a smart, simple system that works every time….” Dinesh Rahman

Kleen Kuip Supply Mart Inc.
New and Used Professional Carpet Auto Detailing Cleaning Equipment & Water Damage Restoration Supplies, Training, Parts & Repair Department

Professional Carpet Spotter & Deodorizers Featuring your Business Name and Phone Number

Tackle Malodors, Spots and Pet Stains like a Professional!

Kleen Kuip HomeCare Deodorants can be used for several applications in the home to control malodors from all kinds of sources and removes pet stains and neutralizes the source of pet odors.

Kleen Kuip HomeCare Carpet Spotting and Deodorizing Products

Have your Company Name and Phone Number printed on every label FOR FREE when you purchase a minumum of 4 cases. Your information will be on a product that your customers will love and use frequently.

Kleen Kuip HomeCare Spotter is a multi-purpose spotting agent safe for use in the home. It can be used to remove spots and stains from wet cleanable carpet giving you instant, professional results.

– Dilution Ratio: Ready to Use
– Scents Available in: Apple, Cherry, Lemon, Pet Stain & Odor and Spring Breeze, Spotter
– Available in: 12 x 500 ml case

 

Kleen Kuip Supply Mart Inc.
New and Used Professional Carpet Cleaning Equipment and Water Damage Restoration Supplies

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