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Archive for the ‘Business Promotion Techniques’ Category

Shaw Floors Introduces LifeGuard Waterproof Carpet

Breaking News:

Times are Changing for the Better!

Shaw Floors might just be the company that will bring back the mass flooring installation market to carpets again. Carpeting up until now has not necessarily served the industry and homes very well when it comes to serious spills, stains and odors from pets etc.

Shaw has recently invented the new LifeGuard Waterproof Carpet with waterproof backing, keeping spills, soils and odors within the carpet. This new technology prevents these and other contaminants from seeping into the underlying concrete or wood flooring causing cleaning nightmares to both the owner and the cleaner. This is the major reason why the trend has switched from luxury soft surfaces to hard flooring substitutes.

Made with R2X stain and soil resistance system – taking the worry out before spills seep in – blotting and extraction becomes easier and more effective. This new technology in carpets will allow the cleaner to offer a truly clean and odor free guaranteed carpet cleaning process.

Hats off to SHAW, we as professionals need to support them.

Shaw Floors

LifeGuard Waterproof Carpet

Beauty + Brains: LifeGuard Gives You Both

Durability and cleanability are important. So are style and design.  You shouldn’t have to sacrifice one for the other.

WATERPROOF. WORRY PROOF.

Flooring made with LifeGuard® waterproof backing is engineered for life’s little messes, keeping spills, splatters, and accidents contained for complete clean-up protection.

 

Kleen Kuip Supply Mart Inc. (416-429-0401)
New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

Commercial, Industrial, Residential Floor Cleaning Machine – Rotowash

The Best Floor Cleaning Machine – Rotowash – Whether you are cleaning carpeting, vinyl, tile or any other floor surface, one machine is all you need!

Rotowash Floor Cleaning Machines are capable of producing a high quality of wash, scrub and clean on many types of hard floors and carpets. Used in a forward and backward motion, the machines clean and dry as they work, leaving all of your surfaces deeply cleansed and ready for use within minutes.

The machines come in a variety of sizes to cope with any task from the smallest kitchen to large shopping malls and everything in between.

The Rotowash floor washer machine effectively cleans carpets, tile & grout, hardwood floors, concrete floors, vinyl floors, regupol floors, flotex floors, oak parquet floors and many more!

Industrial Floor Cleaners - Floor Washer - Best Floor Scrubber

Check out some Rotowash Floor Cleaning Videos

Kleen Kuip Supply Mart Inc. (416-429-0401)
New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

Floor Scrubbing Machine – Tomcat NanoEdge

Tomcat’s NANO EDGE® Floor Scrubbing Machine gives operators the ability to remove multiple layers of finish, without using chemicals, clean grout lines without breaking a sweat, and clean stairwells with ease, or any other small area application that walk-behind scrubbers can not access due to size.

nano-edge-cleaning-under-urinal

Cleaning and Scrubbing Restroom Tile and Grout
The Tomcat EDGE® Stick Machine is the ultimate floor stripping machine. From completely stripping off floor finishes to just caked on layers of dust and dirt, this machine is very powerful.

 

nano-edge-cleaning-diamond-treat-rubber-stairs

Revolutionizing Stairwell Cleaning
The Tomcat NANO EDGE® stick machine is a game-changer when used in stairwells. With perfect size stair pads, to ease of transportation, this machine is a must have for multi-level buildings.

 

 

nano-edge-cleaning-hard-to-reach-areas-on-bleachers

The Tomcat Nano Edge can even clean your bleachers
The NANO EDGE® machine can even be used on your bleachers for getting in the overhangs that are typically very hard to reach by hand.

 

 

Take me to see more information about this floor cleaning machine.

Kleen Kuip Supply Mart Inc. (416-429-0401)
New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

Pet Stain & Odour Remover – Bad Boy

Of course we all love our pets but when accidents happen, Bad Boy Pet Stain & Odor Remover quickly comes to the rescue!

Bad Boy Pet Stain & Odour Remover is a unique concentrated safe bacterial enzyme digester & deodorizer that safely removes urine and feces stains and odors from carpet, upholstery, and hard surfaces. Use full strength or can be diluted 1:5

Highly potent liquid concentrate of specially selected multi-cultured safe bacterial strains. These enzyme catalysts work synergistically for the fastest action available to remove pet stains and odours.

Bad Boy Pet Stain & Odour Remover

Kleen Kuip Supply Mart Inc. (416-429-0401)
New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

Dry Cleaning Carpets and Eco-Friendly Standards

Its a game changer and you had better be ready when and if it affects YOU. Our world is changing as new buildings are opting to go green and Eco Friendly. This means green paint with low or no toxins, green shingles, green janitorial supplies etc,. Everything green including the newer Eco Friendly, less expensive water soluble glues that adhere carpets to floors with no or low off-gassing odors.

Green Paint
You show up to carpet clean a hallway and you see the normal nylon or poly carpet that you have cleaned with hot water extraction for years. You aggressively clean it as it is extremely soiled all the while having no conception of what glues were used to hold the carpet in place.

Carpet Glue
You get that call you are not expecting from your customer. “What the heck did you do to our carpets??” as they are all rippled and split and what are you going to do about it now before we have trip and fall lawsuits.


You are the professional. You are expected to know these things prior to cleaning so says the judge. “GUILTY!”

Judge

Lawyer
Your insurance will also tell you they will not honor your claim due to inexperience and unprofessionalism.

Dry Carpet Cleaning HOST
These green buildings or new installations are now being told by carpet sales and installation people to Dry Clean for safety.

Carpet Cleaning Maintenance Consulting Service
Are you losing business?  Should you now be offering dry cleaning?  Do you understand dry cleaning? Are you aware that a controlled appropriate portion of moisture is still necessary when dry cleaning. The professional consultants at Kleen Kuip Supply Mart Inc. would be happy to discuss the pros and cons with you at your convenience.

Carpet Buckling
Before a disaster happens to you and your company.

Plane taking off
If this happens to you, and your bank account is low then make sure to have an Air Canada ticket with you at all times to leave town in a hurry.

Kleen Kuip Supply Mart Inc. (416-429-0401)
New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

What’s in your mop and bucket?

Is your mop dirty?

Mops and buckets…

There is just no greater way to re-spread soil and other contaminants on a floor when using a mop and bucket. Just look into your wash or rinse water and you will get the message loud and clear.

What's in your mop and bucket?

Manufactures have come to the rescue with new micro mini auto floor scrubbers. Rotowash commercial and residential carpet and floor cleaning machines  clean floors and grout and leave the floor clean and dry in one pass allowing day cleaning as they also keep the noise level down. To do a side by side comparison between mops and mini auto scrubbers the proof is in the waste tank.

Rotowash Multi-Surface Floor Cleaning Machine

How often do we see cleaners attempting to clean floor tiles with a mop & bucket, where experience has taught us that after a while with mopping; we see a residual film of dirt and chemical build up on these surfaces, as the mopping just spread the dirt around. This leaves your tiles looking dull and the grout lines filthy.

Click here for more Rotowash Carpet and Floor Cleaning Videos

Cleaning hard surfaces with a Rotowash Floor Cleaning Machine is quick and easy. Once the surfaces have been restored they are easy to maintain.

Cleaning vinyl, ceramic tiles, natural stone, anti-slip, carpet, limestone, marble, resin, wood, sport, concrete

Rotowash Floor Scrubber Machine – A Cleaning Solution for ALL Types of Carpets and Hard-Surface Flooring

New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

 

Nineteen Costly Marketing Mistakes (Part 2 of 2)

Nineteen Costly Marketing Mistakes, Part II by Joe Polish

blog_Common-Marketing-Mistakes-and-how-to-avoid-them

Here, in the second of a two-part article, are ten more marketing mistakes carpet cleaners should avoid. Here is Part 1.

Mistake 10: Advertising in the yellow pages when you don’t offer emergency service. I’ve learned that the only time yellow page directory ads work are when you cater tourists, transients and emergency services. Now, I’m not saying a yellow page ad won’t bring in new business: it will if it is part of a well researched marketing program. But the cost is so high that you’ll get a better return on your investment by using the money for other types of marketing and advertising.

Mistake 11: Failing to have a system to generate referrals. Referrals don’t just happen. If you want referrals, you need to encourage them by rewarding the customers who send them. To encourage referrals, you might offer current customers a cash reward, discount, free cleaning or other incentive.

Mistake 12: Changing methods when your current marketing method still works well. When carpet cleaners grow tired of their ads, they usually change them. This is a terrible mistake. The only time you should change an ad or a marketing method is when it quits working. When you see your response dropping, then you test a new ad, not before. Remember, your customers don’t see your ad as often as you do. And, when they’re looking for a carpet cleaner, you want them to be sure your most powerful ad is there waiting for them. It makes good sense to test a new ad to see how it compares with your current ad. If it works well, you can ad it to your advertising program. But don’t replace any ad or marketing method because you’re tired of looking at it. Replace your ad or change
methods only if it stops working, or if a new ad brings better results.

Mistake 13: Failing to test new marketing methods. Never stop trying to out-so your current methods of promotion for two reasons: 1) your competitors are probably testing similar methods and you want to stay ahead of your competitors; and 2) once you find a more prod=fitable method you make your promotions even more cost effective.

Mistake 14: Expecting your ads to convey your entire marketing message. Because your ads are no longer a cost effective way to deliver a complete marketing message. I suggest you use ads to generate inquiries form interested prospects. Then you can provide complete information over the telephone or by mail.

Mistake 15: Assuming your prospect beleives what you say. Prospects are skeptical, particularly of carpet cleaners. They won’t do business with someone they don’t trust. To establish your credibility, present facts that are positive and specific. Use language your prospect understands. Explain what you can do, how you will do it, and how the customer will benefit from your services. In addition, show letters of recommendation from current and past customers.

Mistake 16: Relying on only one method of promotion. Advertising, yellow pages, door hangers, publicity, direct mail, seminars – they all work to some degree. But they are more effective when they’re used together. When one method supports and reinforces another, the results are greater than any one method working alone.

Mistake 17: Delaying your marketing program until you need it. Marketing isn’t something you turn on and off like a faucet. Often, the time you need marketing most is when you can least afford it. Most carpet cleaners are busy in the spring and before holidays. But they often forget the summer and the first of the year when times are lean. Carpet cleaning is either feast or famine. So make sure you keep your marketing program in place and working year round. This will keep your business in a 12 month feast, and famine will be a thing of the past.

Mistake 18: Using selling-based marketing. This puts you in the role of a sealesperson. Customers are tired of selling and sales pressure. And if you do anything that causes you to look like a sales person, you immediately shoot yourself in the foot. You don’t want your customer to think you’re trying to sell something. Yet, when you use a selling-based marketing, everything you do is designed to sell. In today’s market, selling-based marketing works against you. Don’t use selling based marketing.

Mistake 19: Assuming your prospective customers understand carpet cleaning. You live, eat, sleep, and breathe carpet cleaning, so it’s easy for you to assume that your customers understand carpet cleaning as well as you do. They don’t. In fact, if your customer gets his carpets cleaned once a year, he has very little exposure to information other than what your technician tells him when he arrives at the customer’s home. And what about your prospective customer? He may have never had his carpets cleaned. So he may know absolutely nothing at all. Make sure your marketing message is simple and direct. Don’t use big words. If you do, you risk your prospect not understanding what you’re saying. And people don’t buy what they don’t understand. Use your marketing message to educate your prospective customer. And remember, keep everything simple.

New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

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