New & Used Professional Carpet Cleaning Machines, Automotive Detailing Extractors, Equipment, Restoration Supplies, Training, Parts & Repair Service (416) 429-0401

Archive for the ‘Business Promotion Techniques’ Category

Floor Scrubbing Machine – Tomcat NanoEdge

Tomcat’s NANO EDGE® Floor Scrubbing Machine gives operators the ability to remove multiple layers of finish, without using chemicals, clean grout lines without breaking a sweat, and clean stairwells with ease, or any other small area application that walk-behind scrubbers can not access due to size.

nano-edge-cleaning-under-urinal

Cleaning and Scrubbing Restroom Tile and Grout
The Tomcat EDGE® Stick Machine is the ultimate floor stripping machine. From completely stripping off floor finishes to just caked on layers of dust and dirt, this machine is very powerful.

 

nano-edge-cleaning-diamond-treat-rubber-stairs

Revolutionizing Stairwell Cleaning
The Tomcat NANO EDGE® stick machine is a game-changer when used in stairwells. With perfect size stair pads, to ease of transportation, this machine is a must have for multi-level buildings.

 

 

nano-edge-cleaning-hard-to-reach-areas-on-bleachers

The Tomcat Nano Edge can even clean your bleachers
The NANO EDGE® machine can even be used on your bleachers for getting in the overhangs that are typically very hard to reach by hand.

 

 

Take me to see more information about this floor cleaning machine.

Kleen Kuip Supply Mart Inc. (416-429-0401)
New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

Pet Stain & Odour Remover – Bad Boy

Of course we all love our pets but when accidents happen, Bad Boy Pet Stain & Odor Remover quickly comes to the rescue!

Bad Boy Pet Stain & Odour Remover is a unique concentrated safe bacterial enzyme digester & deodorizer that safely removes urine and feces stains and odors from carpet, upholstery, and hard surfaces. Use full strength or can be diluted 1:5

Highly potent liquid concentrate of specially selected multi-cultured safe bacterial strains. These enzyme catalysts work synergistically for the fastest action available to remove pet stains and odours.

Bad Boy Pet Stain & Odour Remover

Kleen Kuip Supply Mart Inc. (416-429-0401)
New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

Dry Cleaning Carpets and Eco-Friendly Standards

Its a game changer and you had better be ready when and if it affects YOU. Our world is changing as new buildings are opting to go green and Eco Friendly. This means green paint with low or no toxins, green shingles, green janitorial supplies etc,. Everything green including the newer Eco Friendly, less expensive water soluble glues that adhere carpets to floors with no or low off-gassing odors.

Green Paint
You show up to carpet clean a hallway and you see the normal nylon or poly carpet that you have cleaned with hot water extraction for years. You aggressively clean it as it is extremely soiled all the while having no conception of what glues were used to hold the carpet in place.

Carpet Glue
You get that call you are not expecting from your customer. “What the heck did you do to our carpets??” as they are all rippled and split and what are you going to do about it now before we have trip and fall lawsuits.


You are the professional. You are expected to know these things prior to cleaning so says the judge. “GUILTY!”

Judge

Lawyer
Your insurance will also tell you they will not honor your claim due to inexperience and unprofessionalism.

Dry Carpet Cleaning HOST
These green buildings or new installations are now being told by carpet sales and installation people to Dry Clean for safety.

Carpet Cleaning Maintenance Consulting Service
Are you losing business?  Should you now be offering dry cleaning?  Do you understand dry cleaning? Are you aware that a controlled appropriate portion of moisture is still necessary when dry cleaning. The professional consultants at Kleen Kuip Supply Mart Inc. would be happy to discuss the pros and cons with you at your convenience.

Carpet Buckling
Before a disaster happens to you and your company.

Plane taking off
If this happens to you, and your bank account is low then make sure to have an Air Canada ticket with you at all times to leave town in a hurry.

Kleen Kuip Supply Mart Inc. (416-429-0401)
New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

What’s in your mop and bucket?

Is your mop dirty?

Mops and buckets…

There is just no greater way to re-spread soil and other contaminants on a floor when using a mop and bucket. Just look into your wash or rinse water and you will get the message loud and clear.

What's in your mop and bucket?

Manufactures have come to the rescue with new micro mini auto floor scrubbers. Rotowash commercial and residential carpet and floor cleaning machines  clean floors and grout and leave the floor clean and dry in one pass allowing day cleaning as they also keep the noise level down. To do a side by side comparison between mops and mini auto scrubbers the proof is in the waste tank.

Rotowash Multi-Surface Floor Cleaning Machine

How often do we see cleaners attempting to clean floor tiles with a mop & bucket, where experience has taught us that after a while with mopping; we see a residual film of dirt and chemical build up on these surfaces, as the mopping just spread the dirt around. This leaves your tiles looking dull and the grout lines filthy.

Click here for more Rotowash Carpet and Floor Cleaning Videos

Cleaning hard surfaces with a Rotowash Floor Cleaning Machine is quick and easy. Once the surfaces have been restored they are easy to maintain.

Cleaning vinyl, ceramic tiles, natural stone, anti-slip, carpet, limestone, marble, resin, wood, sport, concrete

Rotowash Floor Scrubber Machine – A Cleaning Solution for ALL Types of Carpets and Hard-Surface Flooring

New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

 

Nineteen Costly Marketing Mistakes (Part 2 of 2)

Nineteen Costly Marketing Mistakes, Part II by Joe Polish

blog_Common-Marketing-Mistakes-and-how-to-avoid-them

Here, in the second of a two-part article, are ten more marketing mistakes carpet cleaners should avoid. Here is Part 1.

Mistake 10: Advertising in the yellow pages when you don’t offer emergency service. I’ve learned that the only time yellow page directory ads work are when you cater tourists, transients and emergency services. Now, I’m not saying a yellow page ad won’t bring in new business: it will if it is part of a well researched marketing program. But the cost is so high that you’ll get a better return on your investment by using the money for other types of marketing and advertising.

Mistake 11: Failing to have a system to generate referrals. Referrals don’t just happen. If you want referrals, you need to encourage them by rewarding the customers who send them. To encourage referrals, you might offer current customers a cash reward, discount, free cleaning or other incentive.

Mistake 12: Changing methods when your current marketing method still works well. When carpet cleaners grow tired of their ads, they usually change them. This is a terrible mistake. The only time you should change an ad or a marketing method is when it quits working. When you see your response dropping, then you test a new ad, not before. Remember, your customers don’t see your ad as often as you do. And, when they’re looking for a carpet cleaner, you want them to be sure your most powerful ad is there waiting for them. It makes good sense to test a new ad to see how it compares with your current ad. If it works well, you can ad it to your advertising program. But don’t replace any ad or marketing method because you’re tired of looking at it. Replace your ad or change
methods only if it stops working, or if a new ad brings better results.

Mistake 13: Failing to test new marketing methods. Never stop trying to out-so your current methods of promotion for two reasons: 1) your competitors are probably testing similar methods and you want to stay ahead of your competitors; and 2) once you find a more prod=fitable method you make your promotions even more cost effective.

Mistake 14: Expecting your ads to convey your entire marketing message. Because your ads are no longer a cost effective way to deliver a complete marketing message. I suggest you use ads to generate inquiries form interested prospects. Then you can provide complete information over the telephone or by mail.

Mistake 15: Assuming your prospect beleives what you say. Prospects are skeptical, particularly of carpet cleaners. They won’t do business with someone they don’t trust. To establish your credibility, present facts that are positive and specific. Use language your prospect understands. Explain what you can do, how you will do it, and how the customer will benefit from your services. In addition, show letters of recommendation from current and past customers.

Mistake 16: Relying on only one method of promotion. Advertising, yellow pages, door hangers, publicity, direct mail, seminars – they all work to some degree. But they are more effective when they’re used together. When one method supports and reinforces another, the results are greater than any one method working alone.

Mistake 17: Delaying your marketing program until you need it. Marketing isn’t something you turn on and off like a faucet. Often, the time you need marketing most is when you can least afford it. Most carpet cleaners are busy in the spring and before holidays. But they often forget the summer and the first of the year when times are lean. Carpet cleaning is either feast or famine. So make sure you keep your marketing program in place and working year round. This will keep your business in a 12 month feast, and famine will be a thing of the past.

Mistake 18: Using selling-based marketing. This puts you in the role of a sealesperson. Customers are tired of selling and sales pressure. And if you do anything that causes you to look like a sales person, you immediately shoot yourself in the foot. You don’t want your customer to think you’re trying to sell something. Yet, when you use a selling-based marketing, everything you do is designed to sell. In today’s market, selling-based marketing works against you. Don’t use selling based marketing.

Mistake 19: Assuming your prospective customers understand carpet cleaning. You live, eat, sleep, and breathe carpet cleaning, so it’s easy for you to assume that your customers understand carpet cleaning as well as you do. They don’t. In fact, if your customer gets his carpets cleaned once a year, he has very little exposure to information other than what your technician tells him when he arrives at the customer’s home. And what about your prospective customer? He may have never had his carpets cleaned. So he may know absolutely nothing at all. Make sure your marketing message is simple and direct. Don’t use big words. If you do, you risk your prospect not understanding what you’re saying. And people don’t buy what they don’t understand. Use your marketing message to educate your prospective customer. And remember, keep everything simple.

New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

Nineteen Costly Marketing Mistakes (Part 1 of 2)

by Joe Polish, founder
Piranha Marketing Part 1 of 2…Here is Part 2

blog_Common-Marketing-Mistakes-and-how-to-avoid-them

Carpet cleaners could dramatically increase their number of new customers and referrals if they would avoid these costly marketing mistakes. Here, in the first of a two part article are nine mistakes to avoid.

Mistake 1: Advertising to the wrong market. If you advertise low price, you’ll attract people who want low price. And the problem with price shoppers is that they’re never loyal to you. They’re loyal only to the dollar. As soon as your competitor offers a lower price than you ask, these price shoppers go to your competitor and you’ve lost a customer. If you want to attract low price shoppers, then, by all means advertise low price. But if you want to attract people who are willing to pay for the service they receive, don’t advertise price. Advertise value.

Mistake 2: Advertising percentage off rather than dollars off. Carpet cleaners often advertise a special 20% discount for new customers. Yet many prospects don’t know the carpet cleaners’ regular prices so they can’t tell you how much money they’ll save. Instead, I suggest you advertise in dollars, such as Carpet cleaning just $59. You save $30 off our regular price!

Mistake 3: Failing to advertise your unique selling proposition (USP). The purpose of marketing is to tell your prospective customers how you’re unique. Your USP is the one thing that sets you apart form your competitors. Start by identifying what you do that’s different from everyone else. For example, your USP might be exceptional customer service, the lowest price for the most effective cleaning equipment. Then feature your unique selling proposition in the headline of your ads.

Mistake 4: Failing to point out how you’re different. People hire you because they think you’re different from the other carpet cleaners. So it’s your job to point out to prospective clients how you’re different. In your ads if you say. Two rooms for $29. Licensed, bonded, insured, you’re saying the same thing as every other carpet cleaner. Instead, tell your prospects why customers choose you instead of your competitors. Identify unusual services you perform, such as removing pet odour. Reassure your prospects that you have trained, certified technicians.

Mistake 5: Failing to overcome phone call fear. Consumers are tired of selling sales pressure. In fact, many consumers hate pressure so much that they don’t call because they’re afraid you might try to pressure them into making a decision. The hesitation that keeps them form calling is call phone call fear. It’s the fear of how they think you might treat them over the telephone. To overcome phone call fear, reassure callers that you don’t use sales pressure. Offer free information that you’ll send to anyone who calls. Offer a free consumer awareness message on voice mail to help educate consumers about carpet cleaning. This allows prospects to get information in a non-threatening way, and it allows you to establish a high level of credibility.

Mistake 6: Using dishonest or misleading advertising. This seems obvious but many carpet cleaners continue to use misleading advertising to attract calls from prospects. When you mislead customers, you lower yourself to the same level as bait-and-switch con artists. Over the long term, you won’t benefit because once customers discover they’ve been misled, they’ll never do business with you again. You gain nothing by misleading customers. In marketing, a straightforward, honest approach is the only method that works.

Mistake 7: Failing to explain how your prospect benefits. Your prospective customers want your service for only one reason: What it will do for me? Don’t concentrate on the features of your service; instead, identify each feature and then explain how that feature benefits your prospect in terms of what he needs, wants and feels.

Mistake 8: Failing to promote benefits other than appearance. No question about it, most homeowners want a clean carpet. But they want other things, too. A healthy carpet free from toxic chemicals; a home free from embarrassing pet odours; and a clean carpet that will wear longer than a dirty carpet. Appearance is only one reason homeowners want their carpets cleaned. Make sure you promote other benefits as well.

Mistake 9: Failing to stay in touch with your customer base. Customers are a source of income of your current business and future referrals. The moment they feel you don’t care about their business, they’ll go somewhere else. I urge you to stay in touch with customers by publishing a regular newsletter that provides them with practical, helpful information.

*Joe Polish specializes in teaching carpet cleaners in the United States how to get tons of new customers. For a FREE report call Joe’s free 24 hour recorded message at 1-602-235-2454.

Here is Part 2

New and Used Professional Carpet Cleaning Equipment, Automotive Detailing Machines & Water Damage Restoration Supplies, Training, Parts & Repair Services

Bonnet, Spin Pad Carpet Cleaning

Theory

Bonnet cleaning is commonly referred to as a “dry” carpet cleaning system. Although not completely dry, bonnet cleaning is considered a low moisture carpet cleaning system. Bonnet cleaning is accomplished by spraying a detergent/solvent solution over the face of the carpet pile. This can be done with hand pump style sprayers, power sprayers, CO2 pressure tanks or specialized spray systems attached to the floor machine. Immediately after spraying Carpet Cleaning Polymer, the carpet is buffed with an absorbent pad attached to the machine. The carpet soil is absorbed into the pad. The pad is changed as it becomes soiled and thoroughly laundered prior to the next job. Best results are obtained when the pads are changed before becoming too wet.

Bonnet Spin Pad Carpet Cleaning

Bonnet Cleaning - Commercial Carpet Maintenance Program

Advantages

  • The bonnet system is a relatively fast system enabling the operator to cover large areas quickly.
  • Bonnet cleaning is relatively fast drying.
  • Minimal operator skill required.
  • Excellent system for maintenance programs when used in conjunction with more thorough periodic soil extraction methods.

Disadvantages

  • Bonnet cleaning is not noted for heavy soil removal.
  • No rinsing action.
  • Does not provide deep cleaning action.
  • Used absorbent pads require laundering between jobs.
  • High/low swirls figure 8 pattern if not pile set after procedure.
  • Caution must be used on cut pile carpet.

New and Used Professional Carpet Cleaning Equipment, Auto Detailing Extractors & Water Damage Restoration Supplies, Training, Parts & Repair Services

Tag Cloud

%d bloggers like this: