101 Ways to Advertise, Promote and Sell a Carpet Cleaning Service (Tips 21-30)

  1. Weekly meetings: Helps keep you and your employees focused on what is being done properly and what is not and provides an opportunity to boost morale, give suggestions on how to increase sales, etc.
  2. Employee training: Proper employee training in the following areas will increase customer satisfaction and total receipts per job while decreasing customer complaints and dissatisfaction.
    a: Technical training;
    b. Add-on sales training;
    c. Customer relations training (proper etiquette);
    d. Proper complaint procedures training;
    e. Equipment maintenance training;
    f. Training on how to qualify the job (pointing out carpet flaws, problem areas, permanent stains, etc.);
    g. How to assure repeat and referral customers.
  3. Customer complaints: All employees as well as owners and managers should be properly trained in handling customer complaints. Properly handled, a customer complaint can result in a loyal, lifelong customer.
  4. Package selling. This is simply providing your customer with two or more choices of levels of cleaning rather than just one “take it or leave it” option.
  5. Welcome Wagon/Getting-To-Know-You programs: These programs are designed to make that all important first contact with newcomers to the area. They provide literature to these newcomers on a variety of businesses in your community and provide you with the opportunity to be the first carpet cleaning company these people have access to.
  6. Home shows and exhibits:
    a: Allows you to present your company to a large number of people;
    b. Allows you the opportunity to pass out company literature, discount coupons and special promotion flyers to many potential customers;
    c. Cost us usually very reasonable compared to the number of job leads that can be obtained.
  7. Alternative cleaning methods: Providing methods of cleaning, other than your primary cleaning method, allows you to be more versatile and cater to the fears that some people have about certain cleaning methods. This allows you to reduce lost job bookings due to the fact that a potential client is leery of your primary method of carpet cleaning. It happens!!
  8. Hiring proper employees: Employees are the backbone of any business and can be an asset or liability to your company. Make sure you hire the right person to fill your particular needs by using sound hiring practices. The very best information on hiring employees for a carpet cleaning service can be found in David Lowry’s manual titled, “Carpet Cleaners’ manual of Hiring, Training, & Supervision”.
  9. Telemarketing: Although many people consider this form of advertising a nuisance, with the proper phone person and a proper sales script, telemarketing can be a very effective and cost efficient way to advertise.
  10. Specialty advertising: Simply providing past and potential customers with something of use that will keep your company’s name on his/her mind and in his/her sight in a constant and systematic way by placing your company’s name, logo and phone number on the product. There are many useful products that can be used for specialty advertising, such as: Coffee mugs; Pot Holders; Pens; Desk calendars; Key Chains; Tote Bags. And many other items too numerous to mention here.
    Remember, your name, phone number and logo should be used on any and all specialty advertising items that you use.

Tips 1-10Tips 11-20Tips 21-30Tips 31-40 – Tips 41-50Tips 51-60Tips 61-70Tips 71-80Tips 81-90Tips 91-101

Kleen Kuip Supply Mart Inc.
New and Used Professional Carpet Cleaning and Restoration Equipment

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