Big Profits are waiting…

Most customers who visit us complain how business is bad.

Let me make a suggestion.

Leather furniture is in abundance and people need it cleaned. People are willing to pay a premium for it as they know they paid a premium to buy it. So tell them that they need to protect their investment.

We offer a no-brainer leather cleaning kit that can offer you and your customers three prices.

1. Deep-down cleaning
2. Soil & stain protection
3. Revitalization (you should attempt to sell all three)

So, you say that no one ever asked me to clean their leathers, and they don’t think it needs cleaning. They never will.

IT’S YOUR JOB TO SUGGEST IT!

Better still, less than two ounces of product, a white towel, your finger and a 2-minute demo will generally blow them away.

This kit sells for less than $90.00 and is capable of cleaning 4 to 6 sofas or cars.

Have you ever thought how much money people are willing to pay for revitalizing leather?

I have been preaching for years about the high-profits and easy work it is applying Teflon and Scotchgard after cleaning and yet this product is a very slow seller. A simple demo or explanation will double your profit.

Think seriously about leather cleaning…it’s a winner!

Kleen Kuip Supply Mart Inc.
New and Used Professional Carpet Cleaning and Restoration Equipment

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Kleen Kuip Supply Mart Inc.
New and Used Professional Carpet Cleaning and Restoration Equipment

 

Chemspec 20% Discount on Selected Products (Extended)

Liquid Formula 90 all the cleaning power of Powdered Formula 90 in a liquid. Liquid Formula 90 was specifically developed to meet the cleaning needs of today’s toughest cleaning challenges. Provides you with the cleaning punch you have been looking for, yet is the least residual detergent on the market.

DFC Technology cleans without using synthetic chemistry. The unique formulation of DFC Carpet Cleaner/Rinse turns all soils and surfactant residues into free rinsing soaps and is the perfect rinse aid to neutralize alkali or acid residues from carpets and upholstery. As DFC cleans it converts from an alkali to an acid and contains no pH when the surface is dry. Self neutralizing squeeky clean carpets. DFC Carpet Cleaner/Rinse 105 may be used in Low Moisture Cleaning, portable, self contained and TruckMount extraction equipment and as a prespray.

DFC Heavy Duty Cleaner is a multi-surface multi-use cleaner/degreaser that cuts through the heaviest greasy soils without the use of solvents*(*other than water.) or detergents. DFC Heavy Duty Cleaner/Degreaser turns organic soils into soaps that free rinse from any surface.DFC Heavy Duty Cleaner/Degreaser has many cleaning applications from Industrial flooring to hard surfaces and is excellent at releasing soils from all cleaning / maintenance tools.

Enz-All is a powdered enzyme pre-spray incorporating proteolytic enzymes specifically formulated for the removal of the toughest protein greases, oils, and soils typically found in food service, hospitality, healthcare, and the home.

Kleen Kuip Supply Mart Inc.
New and Used Professional Carpet Cleaning Equipment and Restoration Supplies

101 Ways to Advertise, Promote and Sell a Carpet Cleaning Service (Tips 71-80)

71. Weekly newspaper columns: Some carpet cleaning companies have found great success promoting their company by running weekly columns in the local newspaper where people write in questions they have related to cleaning which are answered in the column each week. Another version of this is to simply write a column each week providing cleaning and fabric maintenance tips to the reader (also great for blogging). This is a great way to enhance your companies image as a true professional in your area. Many newspaper editors welcome these columns as a service to his readers and will place these weekly ads at no charge in hopes of gaining loyal readership.
72. Direct Mailings:
    a. Mass mailings of brochures to residences;
    b. Sales letters to commercial accounts, real estate offices, etc.
73. Residential maintenance contracts: The only sure way to prevent the competition from wooing a customer away from your company is through residential carpet maintenance contracts. This is simply done by presenting the customer with a proposal to clean her carpets 2-4 times per year at a discounted rate per cleaning. Not only will this maintenance contract “lock” the customer in, it will also reduce your cleaning time because the carpet will be cleaned before it becomes overly soiled and you will make more money per year from that customer due to the additional cleaning.
74. The phone book: For carpet cleaning companies that provide commercial carpet cleaning the phone book yellow pages can be one avenue to take. There are a whole host of online companies that can effectively promote your business and website. A vast amount of information on businesses, owners/managers, addresses (for mailouts) phone numbers and other pertinent information can be found in either the yellow pages or online. Also if your marketing program includes telemarketing, naturally the best and most cost effective place to find all the prospects in your area is the telephone book. The telephone book can be one of your most effective marketing tools if properly exploited.
    
75. Graphic designers/Illustrators: To produce the most effective ads, brochures etc., the use of a good graphic designer and illustrator is vital. The ads they help you produce (with your input, and lots of it) will more than likely be far superior and more effective than anything you will be able to come up with yourself.
76. Business Cards:
    Distribution:
    a. Give a card to each person you come into contact with each day;
    b. Give each customer 10-12 cards after each job and ask her to refer your company to her friends and neighbors;
    c. Give a card to the manager/owner of each restaurant you eat in and one to each business owner/manager where you do business;
    d. Have a few hundred cards printed up for each of your employees to hand out during the course of the day;
    e. Place a card on the desk of each employee of commercial accounts you service.
77. Rolodex Cards:
    Distribution:
    a. Real estate offices;
    b. Give one to your residential cleaning customers at the end of each  job for future reference;
    c. Insurance agents;
    d. Commercial clients.
78. Brochures:
    Distribution:
    a. Direct mailouts to residential customers;
    b. Door “stuffers”;
    c. Personal handouts;
    d. Targeted brochures to commercial accounts;
    e. Place in display rack in beauty salons, businesses, etc.
79. Flyers/inserts:
    Distribution:
    a. Local daily newspapers;
    b. Weekly “shopper” newspapers.
80. Residential door knob hangers: Place as many door knob hangers on houses in neighborhoods where you have completed a cleaning job as time allows for area saturation and name recognition.

Kleen Kuip Supply Mart Inc.
New and Used Professional Carpet Cleaning and Restoration Equipment

Perky Spotter Special

Perky Spotter is an environmentally friendly, water based, all-purpose stain removing solution. Compatible with stain-resistant carpeting, it effectively removes most protein based spots and spills. All ingredients are ‘green’ and approved by the EPA’s Design for Environment.

Don’t Miss Out!

Mark your calendar for Oct. 11/2012
6:30pm to 9:30pm

Where?
Château Le Jardin Conference & Event Centre
8440 Highway 27
Woodbridge, ON
L4L 1A5

Phone: 905-520-3054
Fax: 905-822-2494
Lejardin Website: www.lejardin.com
Email: inquiry@lejardin.com
Floorcovering Institute of Ontario Website: www.thefio.ca
FIO Email: fio@bellnet.ca

Through the effort of the FIO (Floorcovering Institute of Ontario) and friends of Don Eldred of Cambridge Carpet Cleaning. We will be honoring (and roasting) Don with the ‘Jim Darling Award’ for his many years of helping and promoting the carpet cleaning industry. It will be a fun night!
This will be a special social evening for all of us who know Don and those who should come out to meet him. The room will be full of talented people always willing to help and teach.

Don’t miss it!

$75.00 +HST per plate payable to the FIO – ie. advance credit card

Call and confirm you are coming 905-520-3054

We will all be looking forward to seeing you!

To get where you want to be you must speak to the people who have been there.

Kleen Kuip Supply Mart Inc.
New and Used Professional Carpet Cleaning and Restoration Equipment

101 Ways to Advertise, Promote and Sell a Carpet Cleaning Service (Tips 61-70)

61. Technical Expertise:The more technically proficient you are at what you do the more confidence you will have when it comes time to sell your services to the customer. Attend as many seminars, schools and classes that teach the proper techniques of cleaning as you possible can. There are many industry approved courses taught each year by the most able educators in the cleaning industry at many locations around the country.For more information on attending an IICUC approved school log on to www.iicrc.org
62. Selling disaster repair services: If you offer water damage restoration or fire restoration services, some people you can contact will be:
    a. Insurance companies;
    b. Plumbers;
    c. Fire departments;
    d. Apartment owners (They always seem to have water problems);
    e. Construction contractors;
    f. Property management companies;
    g. Give a restoration brochure to all past and future carpet cleaning customers;
    h. Prominently display your disaster restoration service in your yellow page ads and mention it in all of your regular advertising materials;
    i. Real estate companies.
63. Selling odor control services: Same methods and contacts as used for disaster repair, plus:
    a. Automobile dealers;
    b. Kennels;
    c. Motels;
    d. Pet grooming services;
    e. Restaurants;
    f. Refuse haulers;
    g. Pet shops.
64. Fabric protector promotions: Those who buy new furniture and carpeting are more than eager to find ways to keep these furnishings looking new and lasting longer. Placing regular ads specifically devoted to this service and contacting home furnishing retailers, home decorators, etc. can bring many customers eager to have you protect their furnishings.
    
65. Proposal/bid presentation: How you present your cleaning proposals and bids to the potential customer has a great deal of influence on that customer’s perception or your professionalism. Presenting a neatly typed proposal with your company letterhead in a presentation folder with your company logo will give your company a definite edge over the competition (who usually write a proposal on a crumpled work order form or even the back of a business card.
66. Television advertising: Very few carpet cleaning companies can afford to use this method of advertising, but if you can afford local television advertising, it is a great supplement to your overall marketing program.
67. Radio advertising: Be sure to advertise only on stations that your “target” market will be listening to if you decide to use this ad medium. Advertising on hard rock stations will likely produce no customers at all since your target customer does not listen to this type of music generally. Local soft rock, oldies and easy listening stations will produce the best results.
68. Newspaper advertising:
    a. Social page (Ann Landers) has the best chance for readership by your target market;
    b. Use bold headlines to grab readers attention;
    c. Discount coupons and special offers produce the greatest immediate response;
    d. Stress benefits, services, discounts, etc. and place name and logo near the bottom of the ad. If they want what you have to offer, they will find your name. First you have to get their attention.
69. Gifts for outstanding customers: Show those customers who support your company in an outstanding way i.e. large commercial accounts, real estate agents who loyally use your company, that special customer who sends as many friends and neighbors your way as she can (bless her heart), that you appreciate their support and loyalty by sending him/her a useful gift sometime during the year. This will keep them on your side and will keep them loyal to your company.
70. Diversification: Diversifying into cleaning related areas can help keep your company busy during times when your primary service is in a slow period. Diversifying into too many areas too soon can have a negative impact on your primary (biggest money making) service due to shifts in advertising budget restraints, etc. and being understaffed to handle the demand for the diversified service can also have a negative impact on your company and defeat the purpose of the diversification. So when diversifying into other areas, proceed cautiously.

Kleen Kuip Supply Mart Inc.
New and Used Professional Carpet Cleaning and Restoration Equipment

Tile & Grout, Concrete, Hard Surface Cleaning Tool – Hydro-Force SX-15

Hydro-Force SX-15 Hard Surface Cleaning Tool
Built For Speed

Make quick work out of any job with the industry’s most advanced hard surface tool.

Hydro-Force™ has done it again! Using the latest technology and feedback from customers, we’ve created the industry’s most advanced hard surface cleaner. The SX-15 makes any hard surface job a breeze. Unique airflow system improves recovery of water and allows the Hydro-Force SX-15 Tile & Grout Cleaning Head to be used with portables or truck mounts.

• Industry-leading 15″ cleaning path allows you to clean 25% faster than 12″ models
• Aerodynamically-engineered radial vacuum line creates a laminar-flow vortex in the cleaning head that allows the SX-15 to remove water twice as fast as competitive models
• Tool-less design makes changing the boots a breeze! EZ-LOC™ boot uses no screws or pop rivets, simply release three locking levers to change your boot on the fly!
• Toe-adjustable vacuum relief lets you adjust the suction strength on the fly
• Low profile allows the unit to fit under toe kicks
• Easy access inline filter makes cleaning the filter a snap

Click here to learn more about the Turbo-Force SX-15 Tile, Grout and Concrete Cleaning Head

Kleen Kuip Supply Mart Inc.
New and Used Professional Carpet Cleaning and Restoration Equipment

Restoration Strategy and Marketing for Domination

Restoration Strategy and Marketing for Domination
A two-day workshop specifically for restoration contractors brought to you by Totally Booked UNIVERSITY
Chicago – Thursday and Friday - May 31 and June 1

Click here for more info, and to sign up online.

Hurricane season officially begins on June 1. Will you be ready? Not just with equipment and personnel, but with the insurance companies?
Read on…

Peter Crosa, an independent adjuster and one of the presenters at this event, was quoted as saying:

“Outside of a cool bottle of purified water and a Red Cross truck, the most comforting sight to a storm devastated neighborhood is a claims adjuster. The most comforting sight to a claims adjuster is a competent restoration contractor that he knows.”

The question is… how do you get to be known by claims adjusters? That’s just one of the main challenges we will solve at this 2-day restoration workshop.

This restoration marketing workshop is for the serious, aggressive and forward-thinking entrepreneur who really wants to build a better disaster restoration business.

Topics include social media marketing, Internet marketing, critical issues in restoration, insurance claims, dealing and negotiating with adjusters, assignment of benefits and much more.

If you are ready to take your disaster restoration business to the next level, sign up today.

Here is your TBU instruction team:

From left to right: Jeff Cross, senior editor of Cleanfax magazine (Internet Marketing); Peter Crosa, AIC, RPA (Marketing and Selling to Adjusters); Pete Consigli, CR, WLS and Industry Advisor (Facilitator); Harvey Cohen, Attorney (Risk Management and Insurance)

Where: Jon-Don in Chicago
When: Thursday-Friday, May 31/June 1, 2012
Cost: $695 per person/$595 each additional/same company

Sign up online by using this link
Sign up with the printable registration form by using this link
Sign up by telephone: (740)973-4236
Questions? e-mail Jeff Cross at jcross@ntpmedia.com

Some of the topics to be covered at this marketing workshop:

 If you want to know your legal rights as a restoration contractor and learn how you can earn more money and collect what’s owed to you from insurance companies, this is the event for you. Plus, you’ll get live Q&A time with Harvey Cohen, an attorney who specializes in insurance claims.

If you want to know how insurance adjusters think and how they differentiate the restoration contractors they prefer to do business with, this event is for you. Plus, you’ll get live Q&A time with Peter Crosa, a nationally-known insurance claims marketing expert.

If you want to know how to use social media (Facebook, Twitter) and optimize your website to come up on top of the search engines, and maximize your online exposure, avoiding expensive Yellow Page and pay-per-click fees, this event is for you.

Class size is limited, so sign up soon and reserve your seat.

Kleen Kuip Supply Mart Inc.
New and Used Professional Carpet Cleaning and Restoration Equipment

Dirty Mop & Bucket – Double Bucket Mop System

Here we are in North America the land of knowledge and generally the most educated on earth. We put men on the moon and invent unbelievable gadgets. But the way we mostly clean a floor is in the most infectious manor. We use an infectious looking mop with a dirty pail & dirty water that very seldom gets changed and we buy the least expensive soap and keep dipping the mop into dirtier rinse water time after time.

The Europeans invented (although not 100% perfect) but much superior and healthier approach to washing floors, walls, stalls etc,.

” I wish I had thought of that ” – Albert Einstein

Kleen Kuip Supply Mart Inc.
New and Used Professional Carpet Cleaning and Restoration Equipment